First, the events and opinions surrounding the Texas Twin races last weekend. It's well known that not everyone was pleased with the halftime show and blind draw for the second race's grid. The good and the bad were pointed out and discussed. The good: the fans in the stands seemed to love it, every driver got some TV time, interest was created. The bad: Race One winner Dario Franchitti was relegated to the 28th starting position while his nemesis Will Power drew the 3rd starting place, the show ran a little long, and TV ratings didn't improve as much as was hoped-a situation exacerbated by the long intra-race break. To Bernard's credit, he admitted that a mistake was made and that at least two changes would be made for next year's Twin races (even if they aren't held at Texas): A blind draw will not be used to set the field for the second race, and the halftime show will be shorter. Good moves, and probably the best compromise even with all this year's format's advantages.
He also pointed out that, with tobacco sponsorship out of the picture, Indycar is free to market to kids again. They've already begun with reduced minimum ages for pit and paddock passes this year, but I'm looking forward to whatever else they have in mind. Naysayers may observe that 10 year olds can't buy tickets, souvenirs, concessions, etc, but they have parents who do. Parents that might indulge their children's interest and take them to races, buy merchandise, etc, and create fans for life.
While ratings were up less than hoped for at Texas, Bernard also pointed out that ratings number will be slow to improve and that we should not be discouraged by slow short-term growth. Many things in life happen much slower than we'd like, and this is no different. We should not expect Milwaukee to sell out this weekend, nor should we expect its ratings to beat those for NASCAR at Michigan (though anyone flipping channels between races will likely find the better one to be on the West side of Lake Michigan). Groundwork will be laid, however, and after a couple of years much more progress should have been made.

From an outside observer's perspective, it appears that Indycar isn't wanted at PIR. As long as the current leadership is in place, it should probably stay away. Which is just as well. Two Cup dates at the track (that I doubt sell it out) are very steep competition.
Instead, I suggest another venue for an early-season race. A 500-miler at California Speedway. The climate should be good and there is only one NASCAR date to compete with.
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